andrews-logo.png
 
 

Toronto’s leading luxury women’s retailer.

 

Type
Shopify Design
UX Re-design

Timeline
3 Months

Platform
Web / Shopify

Collaborators
Graphic Designer, E-Commerce Manager, CEO, HR

This project aimed to redesign the old website to incorporate each of the 3 unique locations, while offering users a more intimate online shopping experience.

My role was to re-write store story, make products feel more cohesive as we only work with vendor provided photos (over 100 vendors,) connect each offline location with online store, re-design information architecture, redesign logo and favicon, update online presence branding/colours that will incorporate into offline.

 

ORIGINAL DESIGN

andrews-original.jpg

NEW DESIGN

andrews-redesign.jpg